Why the Last 10K Defines the Marathon: Joseph Plazo’s RunRio Framework

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Why the Last 10K Defines the Marathon: Joseph Plazo’s RunRio Framework

  January 26, 2026  |    Leave a comment

At an awards night where runners, coaches, and organizers shared stories of grit,Joseph Plazo stepped onto the stage with a message that resonated far beyond race medals and finish-line photos: anyone can start a marathon, but only those who prepare intelligently finish strong.Plazo opened with a simple truth that immediately reframed t… Read More


The Science and Mindset of the Strong Finish: Joseph Plazo at RunRio

  January 26, 2026  |    Leave a comment

During a gathering honoring endurance, discipline, and community,Joseph Plazo stepped onto the stage with a message that resonated far beyond race medals and finish-line photos: anyone can start a marathon, but only those who prepare intelligently finish strong.Plazo opened with a simple truth that immediately reframed the room:… Read More

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